Facebook Inc’s WhatsApp is delaying an update aimed at increasing business transactions on the platform after a storm of concern from users who feared that the messaging platform was watering down its privacy policy in the process.
That sparked global outcries and a rush of new users to competitor private messaging apps including Telegram and Signal.
WhatsApp on Friday said it would delay the new policy launch to May from February, that the update was focused on allowing users to message with businesses, and that the update does not affect personal conversations, which will continue to have end-to-end encryption.
“This update does not expand our ability to share data with Facebook,” it said in a statement.
The app already shares certain categories of personal data, including the user’s phone number and IP address, with Facebook.
“We don’t keep logs of who everyone’s messaging or calling. We also can’t see your shared location and we don’t share your contacts with Facebook,” it said.
WhatsApp said in October that it would start to offer in-app purchases via Facebook Shops and would offer firms who use its customer service messaging tools the ability to store those messages on Facebook servers.
WhatsApp said at the time that chats with a business using the new hosting service would not be protected by the app’s end-to-end encryption.