ISLAMABAD: Regal Automobiles, a technical venture between Dong Feng Sokon (DFSK), the largest and most reputed brand in China and RP Group, one of Pakistan’s most renowned business conglomerates launched their first Electric Vehicle (EV) Seres 3, in Pakistan.
Since the country’s car industry welcomed a number of electric vehicles recently, this is another update translating the way the auto sector is gearing itself to enhance green technology.
The launch marks a significant milestone in Pakistan’s automotive industry and a major step in addressing the rising fuel costs and shifting focus toward electric cars in the country.
According to Gwadar Pro on Wednesday, official price, booking details, and delivery time have also been unveiled.
According to the company, the locally assembled Seres 3 is priced at Rs. 9,199,000. The Completely Built-up Seres 3 was selling for above Rs. 10 million. The vehicle is expected to be delivered by March 24, 2024.
The manufacturing facility is located at a 26-acre site in Lahore. The products will be delivered to end customers nationwide through a strong network of 19 independent 3S Dealerships spread across the country.
The company has a workforce of more than 200 people. It invests heavily in training the team members and management employees and creating a culture of high-performing and empowered teams who work seamlessly across the various processes in search of quality and continuous improvement.
Pakistan is catching a ride on the global EV boom as statistics from the International Energy Agency (IEA) show that in 2022, one in every seven passenger cars bought worldwide was an EV, as compared with one in every 70 just five years earlier.
Last year, EV sales rose by 55%, reaching a total of 10.5 million, according to the EV Volumes sales database. Pakistan, in its timely joining the trend, is ramping up cooperation with international EV giants to amplify its own competence.
A number of Chinese companies such as BAIC, Changan, JAC Motors, Great Wall Motors, MG, FAW, and Chery Automobile have established their presence and even formed joint ventures in Pakistan, driving the EV industry in the country towards intelligence and electrification.
While there is a long way to go for Pakistan to build the EV infrastructure, cut down EV prices, and produce parts locally, we have a lot to benefit from the technology transfer from global tycoons like China.
