Pakistan’s freelance market is witnessing a surge in non-tech talent. Skilled writers, editors, designers, management consultants (including financial analysts) and marketers are finding success on freelance platforms, offering their services to a global audience. This trend reflects both the growing demand for these skills and the increasing opportunities for remote work in Pakistan. The Ministry of IT and Telecommunication (MoITT) estimates that there are around 100,000 active freelancers in Pakistan who make at least $100 a month.
Despite its impressive growth, Pakistan’s freelance market faces several major hurdles.
Struggle for finding secured and high-value projects
One of the major struggles for Pakistani freelancers is securing well-paid and reliable projects. There is a dire need for shifting towards high-quality services such as financial planning, modelling and analysis.
The struggle to get high-value projects can stem from several factors. First, new freelancers often lack the experience and established portfolio needed to attract high-paying clients on competitive platforms. In addition, an influx of freelancers globally is making it difficult to stand out and secure projects, especially for those without a strong online presence or specialized skillsets. This struggle for consistent, high-paying work can lead to financial insecurity and discourage talented individuals from pursuing freelancing full-time.
Absence of major Payment Gateways
The lack of access to major international payment gateways such as PayPal creates a significant hurdle for Pakistani freelancers. While alternatives such as Wise, Sadapay, and Payoneer (partnered with JazzCash) exist, their fees can be high, especially for frequent transactions. These fees eat into the freelancer’s earnings and make them less competitive compared to those in countries with access to PayPal. Relying on bank transfers isn’t ideal either, due to slow processing times, potential fees, and the lack of buyer-seller protection. This complex landscape makes it challenging for Pakistani freelancers to receive secure and efficient payments from international clients, potentially leading to lost opportunities and lower overall earnings.
Lack of credibility
The absence of free, internationally recognized certifications creates a significant barrier for Pakistani freelancers. Many freelance platforms and clients rely on certifications to verify skills and experience. However, obtaining these certifications can be expensive, putting a financial strain on new and aspiring freelancers. Without access to affordable accreditation, Pakistani freelancers may struggle to compete with international counterparts who can showcase their qualifications through these certifications. This can limit their access to high-paying projects and hinder their ability to establish themselves in the global marketplace.
Pakistan’s freelance market presents a dynamic and promising landscape for non-tech talent. While challenges exist in finding secure projects, navigating international payments, and acquiring certifications, innovative solutions and a shift towards high-value skills such as financial modeling can pave the way for success. By fostering a supportive ecosystem and equipping freelancers with the necessary skills and resources, Pakistan can truly unlock the full potential of its thriving freelance workforce and solidify its position as a global leader in the gig economy.
Overcoming Obstacles: Solutions for Pakistan’s Freelancing Challenges
Pakistani freelancers often struggle to find high-quality projects due to limited exposure and competition. Here are some solutions:
- Upskilling and Specialization: Focusing on developing in-demand skills such as financial modelling and analysis can make freelancers more competitive. Platforms such as Coursera or EdX offer affordable online courses.
- Exploring Alternative Platforms: While Upwork and Fiverr are popular, exploring regional or niche freelance platforms such as Toptal can help freelancers reach a more targeted audience with better project opportunities.
- Promoting Alternative Payment Solutions: Government and industry bodies can collaborate to promote awareness and adoption of alternative payment solutions with lower transaction fees. This could involve partnerships with existing platforms like Wise, Sadapay, or Payoneer to offer special rates for freelancers.
- Facilitating International Banking: By increasing the maximum amount of balance of freelancers accounts, simplifying international banking procedures and reducing associated banking swift fees related to international transactions by the government can benefit freelancers.
- Collaboration with Educational Institutions: Universities and vocational schools can offer industry-specific skill development programs that culminate in internationally recognized certifications. This would provide practical training and validate freelancer competencies.
Pakistan’s freelance market presents a dynamic and promising landscape for non-tech talent. While challenges exist in finding secure projects, navigating international payments, and acquiring certifications, innovative solutions and a shift towards high-value skills such as financial modeling can pave the way for success. By fostering a supportive ecosystem and equipping freelancers with the necessary skills and resources, Pakistan can truly unlock the full potential of its thriving freelance workforce and solidify its position as a global leader in the gig economy.
