In a rather significant setback to the local economy, the relevant authorities announced the postponement of the Shandur Polo Festival this year. Originally scheduled in the last week of June, the postponement of the festival was on account of adverse weather conditions in the Upper Chitral district. However, the fact is that the event has been more of a cancellation than a postponement, which is a pity.
Unfortunately, the decision triggered an immediate and substantial economic downturn in Chitral. Local hotels, guest houses as well as homestays faced a significant drop in bookings, leading to a direct loss of revenue. Restaurants, cafes and food vendors, who anticipated the routine seasonal surge in business from festival attendees, also experienced a sharp decline in income.
Most of the local artisans and vendors, who rely on the festival to sell handicrafts, souvenirs and regional products, were also among the victims. Itis clear that the abrupt disruption of revenue opportunities has impacted the annual income of the locals, causing financial strain to almost every household in the region.
Undoubtedly, the festival always creates numerous temporary job opportunities for the local people with respect to event management, hospitality services, transportation and security arrangements. The festival’s cancelation has resulted in the loss of these opportunities, affecting the livelihood of many individuals who depend on this seasonal employment.
Travel agencies and transportation services have also felt the pinch. With fewer tourists traveling to Chitral, these individuals and businesses have suffered financial losses due to decreased travel bookings.
The Shandur Polo Festival is a massive economic driver and a cultural cornerstone for the local community. Besides, the postponement has disrupted the event’s annual social cohesion value as well as the cultural pride of the region, leading to widespread disappointment among the locals and the visitors alike.
Moreover, frequent postponements or cancellations due to inaccurate weather predictions could harm the credibility of event organisers, potentially affecting tourists’ trust and willingness to plan for future festivals.
To avoid such disruptions in the future, there is a pressing need for investment in advanced weather forecasting technology and collaboration with meteorological experts to ensure more accurate weather predictions.
Furthermore, developing comprehensive contingency plans, including alternative dates and venues, could mitigate the economic and social impact of weather-related disruptions. Diversifying Chitral’s economic activities by promoting it as a year-round tourist destination with various attractions can reduce the region’s dependence on a single event, enhancing overall economic stability.
The government should reconsider its decision. It would be a great favour to the people of Chitral if the event could somehow be held this year. It is beyond doubt or debate that such events promote cultural diversity, preserve regional heritage, and boost economic activity.
IBRAHIM SHAH
KARACHI
