Jasmine Jordan, the eldest daughter of basketball legend Michael Jordan, has followed in her father’s footsteps not only in sports but also in the business world. Working with Nike’s Jordan brand as a field representative, Jasmine plays a key role in scouting top female athletes for partnerships. Reflecting on her work, Jasmine told Footwear News, “I love that anything I do is driven from a place of heart and genuine care.”
Although she dabbled in basketball in her youth, Jasmine realized that her true calling lay behind the scenes. She later joined the Charlotte Hornets as a coordinator for basketball operations, working with the team for five seasons. Jasmine’s connection to her father’s legacy deepened in 2020 when The Last Dance docuseries offered her a fresh perspective on his career, prompting her to constantly text him for insights as she watched.
Now a mother, Jasmine shares her life with her husband, Rakeem Christmas, and their son, Rakeem Michael, born in 2019. She shared with Andscape that her father adores his role as a grandparent, even if it took him a while to accept the title. Jasmine’s story is one of family, legacy, and forging her own path while honoring her father’s extraordinary impact on the sports world.
