Balochistan is not generally perceived as a tourism option, which is rather unfortunate because there is a range of eye-catching spots available across the province. For instance, the Zhob district with a population of more than half-a-million people holds great potential in this regard in addition to agriculture and livestock sectors.
The district has various natural tourist points. For instance, Silyaza is one of the most famous areas known for its colourful scenery and tourism potential. The road to Koh-i-Sulaiman (pictured above) also begins from Silyaza.
These beautiful sites need special attention of both the government and the private sector. The government should promote these sites and the local investors should play their part by making their money talk.
According to rough estimates, there are more than a hundred tourist sites in Zhob. Every year, on special occasions, like Eid, and during the summer season, the area attracts more than 10,000 people from other cities of Balochistan and the neighbouring Khyber Pakhtunkhwa (KP).
The flux of tourists from other areas has created small enterprises and promoted the local economy in the last few years. The promotion of Silyaza in terms of tourism at the national level will improve the standard of living and strengthen the local economy. It will also help them earn a decent amount in a relatively short period of time during the summers.
Proper entrepreneurial training programmes and investment strategies are required to guide and encourage the local investors. For this purpose, business and academic linkages can play an important role. The government should go for it as this is a win-win for all.
JAHANGIR KAKAR
ZHOB
