A PR expert has offered insights into why Prince Harry and Meghan Markle have seen a decline in public popularity, clarifying that it’s not due to their character but rather poor communication and branding strategies.
Edward Coram-James, from the agency GoUp, explained that the Sussexes’ issues stem from missteps in their public relations approach. Speaking to Express.co.uk, Coram-James said, “To be fair to the Sussexes, they seem to have learned from their past PR mistakes and are turning the page.”
He emphasized that their unpopularity is primarily the result of earlier PR blunders, not a reflection of who they are as individuals. “For all we know, the Sussexes could be kind, caring, and incredible people,” Coram-James added, stressing that public perception has been shaped largely by how their communications have been managed.
In a candid conclusion, he stated, “It’s just that they had a bad PR plan.” Coram-James went on to explain the significance of public relations for those in the limelight. “When PR goes wrong, the public may decide, rightly or wrongly, that it reflects on your character. But when it’s handled well, it can make the public view you in a positive light.”
Despite these setbacks, Coram-James noted that Prince Harry still resonates strongly with younger audiences, particularly Gen Z, even though the couple’s overall image has suffered with older generations.
